Domain Registration & Naming

Domain registration must be done correctly, to avoid later conflicts. How to register your web address? And how to name it? Here are important stategies and tips.

Who should register my domain?
Where to register my domain?
Should I register a short domain name?
How to construct my long domain name?
But... how should you expect people to memorize?
Still, how people find my website?
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Who should register my domain?

Register your domain name by yourself. At leaset, put yourself as the admin contact. This way you remain in full control when you want to replace your website builder.

Where to register my domain name?

Many web hosting providers offer free domain registration as part of the package. Of course, that's great from their point of view. I would prefer to buy the domain name separately. This way, I will have more control over it, should I need to switch my web hosting provider.

Should I register a short domain name?

Short, brandable names are only good for large businesses. They require large advertizing budgets in order to make the brand visible in the public awareness.

What about long domain names?

Long, keyword-rich domain names Are the best for small business domain registration. They are search engine friendly, and increase your reciptorial link popularity as well.

How to construct my long domain name?

Put high traffic words inside. Start with keywords related to your target audience, then put more specific search words. Separate them with dashes. This domain is an example: small-business-web-hosting-strategies.com.

But... how should you expect people to memorize long domain names?

Long domain names are not necessarily harder to memorize. Create a usefull sentence - and people remeber it well. For example: "make-a-living-online.com".

Still, how people find my website?

Today, people usually find your site by using the search engines, links from other sites, or emails you send. They rarely use the keyboard to enter your domain name directly.

Recommended Small Business Tools

How to determine high traffic words for domain registration? Wordtracker is the most reliable source. Take a look at their trial version.

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  • Take a look at my small-business web-hosting strategy guide for more articles on effective web hosting and strategies for your business








Amnon: Your small business web hosting consultant